Less admin, more throwing.
Plan wholesale orders and commissions around the kiln. Plya keeps a ceramics studio's wholesale orders, stockists and commissions in one place, planned around the kiln. The studio time stays for clay.
Free to start. No card needed.
Hearth & Co · fall wholesale order
36 pieces · $1,240 · Net 30
Tasks
NovemberThrow
Trim + handles
Bisque, cone 04
Glaze
Glaze fire, cone 6
Pack + ship
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A wholesale order is a project. Each firing is a task with a due date, planned back from the day it ships, so Today shows what's in the kiln.
The admin that comes with selling pottery
Clay has its own clock. The admin around it tends to be sticky notes, a phone full of DMs and a spreadsheet you stopped updating in August.
The wholesale order that has to ship before the glaze is tested
Two firings, a drying week and a ship date. One slow kiln and the shop's holiday window closes.
The stockist who asked for samples six weeks ago
The ask is in Instagram, the address is in an email and the follow-up is in your head.
The commission that's half paid
A deposit from March, the balance due when the set is packed, and no one place that says which is which.
The fair you meant to apply to
The deadline was in a newsletter. The booth fee, the jury images and the dates were in three other tabs.

Keep up with every stockist
Plya's Stockists pipeline runs Identified, Pitched, Sampling, Stocked. Every shop keeps its follow-up date and a log of what was said, so the samples you shipped in October are on a list with a date. When the opening order comes in, the stockist becomes a project with its own ship date.
How outreach works- Identified
- Pitched
- Sampling
- Stocked
Hearth & Co
Shop · Portland, OR · Dana Reyes
Follow-up
Oct 16- Oct 2Line sheet and wholesale terms sent to Dana.
Take a deposit, then invoice the balance
A dinnerware commission is two invoices. The deposit goes out before the first plate is thrown, and the balance goes out with the boxes. The balance is one line for what's left. Both get paid online to your own Stripe account, and the project shows what's invoiced and what's still outstanding.
How invoices workDinnerware for Marlow
Commission · 160 pieces · quoted $5,360
Invoices
- Dinnerware set for Marlow
- Half before throwing begins
Tools for the full potter's year
Fair deadlines, buying seasons and the holiday push come around every year. Each one has a place in Plya.
- January to FebruaryJan to Feb
The slow months
Sales dip, December's leftover loads get glazed, and residency applications close. Fairs, residencies and open calls are listed in Opportunities with their deadlines and fees. Mark the ones you're applying to.
- March to AprilMar to Apr
NCECA and the spring shows
The people you meet at the conference go in Network and on a pipeline, with the follow-up dated before you fly home.
- May to JuneMay to Jun
Pottery tours and open studios
A show is a project: a task to pay the booth fee, the packing list and the pieces to fire first.
- July to AugustJul to Aug
Wholesale buying season
Shops order for the holidays in late summer, and the fall shows close applications. Pitch stockists now, with the line sheet in Resources.
- September to OctoberSep to Oct
Production push
Holiday wholesale orders close around October 1. Each one is a project planned back from its ship date, firing by firing.
- November to DecemberNov to Dec
The peak
Half the year's income can land in these two months. Net 30 invoices, the December open studio and the last shipping day, with what's paid and what's open in one list.
Keep glaze notes with the order
A note in Plya holds a glaze recipe, a firing log or a packing list, with photos and checklists, linked to the project it's for. The speckled white you tested in March sits one click from the order that needs it, and the shop that asked for it is one click further.
Sample quotes
“Following up with stockists used to live in my head. Now it's a list I can trust.”
Ines CarvalhoCeramicistMade for every kind of studio
Furniture
Commissions, deposits and the design trade
Lighting
Trade orders, tear sheets and showrooms
Textiles
Commissions, licenses and galleries
Jewelry
Custom commissions, consignment and wholesale
Spend more time making pots
Keep the orders, the stockists and the invoices where you can find them, and the studio time for clay.









